But Knowing is Hard Work

I came across this quote by Caterina Fake:

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

I agree. But figuring out the right thing to work on isĀ hard work. It requires intentional focus. That’s why a lot of people don’t work on the right things, and revert to simpler tasks that are easier to measure, like clearing out their inbox. Or posting on social media.